Event Marketing Services
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Marketing Your Event Planning Business Recent years have been tough on event planners event marketing services and the special events industry. September 11, major economic downturns, wars event marketing services and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets event marketing services and special events.In what was already a highly competitive industry, many planners event marketing services and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business event marketing services and build a client base - in good times or in bad. Marketing Your Event Planning Business shows event planners event marketing services and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, event marketing services and soliciting sales. It covers all the vital topics in event planning marketing, including how to: Diversify your client base Develop niche markets event marketing services and areas of expertise Define event marketing services and customize your customer service Establish a back-up plan for use during downturns Solicit sales event marketing services and develop new business Market yourself within your company event marketing services and in the industry Set up your own event planning business Marketing Your Event Planning Business is loaded with practical tips event marketing services and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business event marketing services and bring added value to their clients. An indispensable tool for: event planners event planning management companies suppliers public relations, communications, event marketing services and administrative professionals professionals in the hospitality, culinary, event marketing services and travel industries Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Catering Management The essential, comprehensive guide to successful catering business management Catering is more than simply creating event marketing services and executing a great menu. It s knowing how to successfully market your business, keep costs in line, event marketing services and make sure the entire operation runs smoothly.Catering Management offers professionals event marketing services and aspiring caterers detailed advice on all of the crucial business aspects of the subject for on- event marketing services and off-premise catering. Updated to address the needs of this fast-growing industry, the Second Edition covers many current topics such as the latest trends in cuisine event marketing services and meal concepts, marketing techniques for the home replacement food business, event marketing services and new special events service concepts. Fresh information on menu design event marketing services and pricing comes complete with all-new menu examples illustrating a full range of menu possibilities event marketing services and styles. The book also offers concrete tips on using the latest computer software to maximize your functions sales event marketing services and profits.Catering Management also provides basic information on how to: Establish a new catering operation or incorporate catering into an existing foodservice business Hire event marketing services and train both service event marketing services and food production staff Institute food event marketing services and beverage operational controls that guarantee high standards of quality, service, event marketing services and presentation Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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